Channel Conduit of the Week: Bring The Meal To Them!

  • Small gestures that make big impacts on channel behavior
  • Commonsense reminders that make the difference b/t you and your competition
  • Elements that should be considered in a Channel Incentive Programs

In-n-Out TruckWant to give your partners something they’ll always appreciate, and never expect? Try sending a food truck right to their office. I’m serious. The great thing about this type of reward is that it benefits the entire company. While the company principal and sales people are usually the sole targets of incentive programs, with a food truck you can treat the whole partner company to a fun and delicious 90-minute food experience. Why not say “Thanks” to the technical and customer service folks that play a huge role in representing your company and products?

What’s more, you’re not just limited to tacos these days. The mobile foodie explosion now offers internationally inspired street cuisine. These vehicles of sustenance offer everything from burgers and hot dogs to foie gras and caviar.

Food trucks are more than just an attraction – while their primary function is to prepare and serve food, they are also great props and uniquely entertaining.

We recently coordinated such a partner event. At lunchtime, the mobile kitchens of The Varsity, offering their famous chili, slaw dogs, fries, onion rings, and fried peach pies visited attendees. The experience was punctuated by lively cooks offering their trademark “What’ll ya have?” It was a fun way to present lunch and an unforgettable experience for our attendees who had hit some key growth goals. If you are fortunate enough to live in In-n-Out country, you can even order an IN-N-OUT Truck to show up! Talk about making an impression!

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