As I look back, the most memorable and stirring incentives I’ve ever received have come in the form of handwritten notes. For whatever reason, I’ve always appreciated the time and thought that goes into putting pen to paper. It’s a personal gesture that feels far more meaningful than, say, an email. Of those notes that I still cherish and read often, most have been written on the inside of a book. I have a library full of business and leadership books, but the ones that have a special place on the shelf are those with personal messages written in them by a boss, business partner, or person I just greatly respect.
Is there a book that your leadership is reading that could apply to any business? Is there a personal favorite book that has shaped your personality and how you do business? Have you written your own book? One of the better ways to align your channel distribution partner with you and your organization is to have them read the same book as you. You can encourage this process by sending them a title with a personal message inside. It’s a terrific gesture of respect and inclusion in your go-to-market strategy.
What books have you read that would be a good one to share with your alliance partners?
If you email me with a book gift idea I’ll make sure to accumulate a list from the responses and share it back.