Channel Conduit of the Week: The Altruism of Sharing: It’s “like” a Pat on the Back

  • Small gestures that make big impacts on channel behavior
  • Commonsense reminders that make the difference b/t you and your competition
  • Elements that should be considered in a Channel Incentive Programs

Pat on the backWhy do we “Share” ideas, video, blogs, articles, and press releases with our network? Usually, when we press the “Share” button on any of our social media sites, its because we’ve come across information that we think might be valuable to our network. But that’s not all. It also acts as a digital “Pat on the Back” to the original poster. So in this sense, “sharing” an item is doubly altruistic, and this is one of the most important components of these social networks. Pat on the BackWhile past studies have shown that the most effective kind of recognition is public recognition, we still have yet to see substantial research regarding the impact of Social Network recognition. But whether or not we have the data to back it up, I think we can all agree that “sharing” information is becoming an essential part of the way we do business online.

If you are a channel account manager and you see that your channel partner is in the news or has recently disseminated a press release, why not give it a tweet linking to the article or that person’s twitter account? Or if mange the entire channel marketing program and have access to your companies LinkedIn Company Page, give it a share & a tweet!

But the power of sharing can go even further. Are you rewarding or incentivizing when you partner tweets about you and your company? You wouldn’t believe how easy it is to track what people are saying about you on LinkedIn and Twitter. So, go ahead and retweet, share, or better yet, include these altruistic gestures in your next Channel Incentive Program.

Happy Sharing!


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