Project Logo: Branding your Channel Marketing & Channel Incentives Programs

Today I felt moved to tell you how you can brand your channel marketing programs & events with the highest quality graphic design work at a shockingly affordable price.

I usually don’t blog about specific products or services, but Project Logo is so unique and salient that I felt compelled to share it with the entire Move the Channel community.  Project Logo was very much surprised when I asked if I could mention their name in this post.

project logo

As channel professionals, we work tirelessly to build the perfect partner program. We deliver channel incentives to our partners, provide them with a top notch enablement program, and try to position them to be as successful as possible in their respective markets.

Project Logo is a company and a website, but mainly it is an idea: to provide companies with a polished logo and theme at a cost that won’t break the bank. If you’ve greatly invested in the development of a partner program or event, then don’t you think it should be branded with the same quality as your own organization? After all, your channel activity is still a reflection of your business, is it not?

For a long time, channel marketing departments didn’t have additional budgets for such a branding effort.  To achieve a quality, professional look while incorporating a company’s high standards was a very expensive job.

But then along came Project Logo, offering a cost-effective design strategy for channel-related initiatives. Here’s how it works:

1)      Project Logo streamlines the design process through a 14-question online interview.  (you can view the questionnaire here and answer the questions for free).

2)      After you complete the interview, Project Logo analyzes your answers and develops unique insights into your business.

3)      From there, they begin designing multiple concepts for you to consider, after which you may choose your favorite and request any refinements to it that you may have.

4)      Finally, you will be armed with a logo and theme that can function in any newsletter, partner portal, or reward program.

If nothing else, you will find great value in simply going through the interview process (unbelievably, this is a free part of the service).

With as much effort, thought, and resources that often go into marketing your channel programs and events, it just makes sense to go the extra mile. Think about bringing a fresh look to your idea by branding and framing it in the light that it deserves. And make sure you’re doing it for the right price, too.

Does your channel marketing program brand and logo appropriately represent your efforts and the investments made into the program?

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