Channel Conduit of the Week
- Small gestures that make big impacts on channel behavior
- Commonsense reminders that make the difference b/t you and your competition
- Elements that should be considered in a Channel Incentive Programs
Channel Conduit 4
Your partner served up their flagship client and introduced your team and solutions. Maybe you should serve them up too?
If it was the partner’s sales person that went the extra mile to get you in the door, maybe you should serve them up a year’s worth of the “desert of the month” or, my favorite, the salsa of the month. There are solutions that make this gesture very turnkey. Send me a note and I will point you in the right direction.
If it was the partner principal’s decision to finally bring us in, let’s serve up her whole team with a Monster Grill. And then show up with your apron, spatula, and enough fillets to feed the team over lunch. Maybe the grill doesn’t have a home at the office but the company could give it away to a deserving team member or even make a contest out of it.
While you’re serving up steaks, don’t forget to close the deal that’s been presented on a platter.