RIMES Chart – Origin Story

Since last week’s release of Move The Channel’s Channel Marketing & Sales Guide 1.0, I’ve been inundated with emails and phone calls asking me, “Travis, what is RIMES and how did you come up with it?”

RIMES PicSo here’s the short story: In collaboration with the Move The Channel community (LinkedIn Group and www.movethechannel.com), we discussed what the most important components of a successful channel marketing campaign might be. While organizing all of the ideas and best practices, different categories started to become clear, and we determined that in fact the most effective way to present each would be together, as a five-pronged holistic methodology which we’d refer to as “RIMES.” We deemed these to be the 5 major “pillars” of any successful channel marketing program, and our goal was to highlight each as it relates to the greater whole. For those who don’t know, RIMES stands for:

  •  Relationships
  •   Information Technology (As in the channel professionals have access to and can use to better support their goals)
  •   Marketing & Communications (although sometimes we also refer to this pillar as “Management” – as in Channel Management)
  •  Enablement and Education
  •   Selling   – pushing product/solutions THROUGH the channel

In addition to RIMES being the pillars of a channel marking program, it is also the foundation of this living, breathing eBook, which we have called 1.0. It has been designed and structured from an outside-in perspective, so that in future versions we may start to drill down and examine all of the various sub-categories. Each pillar is a potential gold mine of information and insight regarding channel best practices, and it will be our job at Move The Channel to harvest these nuggets one step at a time. So in this way, you might even think of 1.0 as the origins of a future Channel Wiki…

Please send me your thoughts, ideas, and suggestions on where to go during the next stage of Move the Channel’s Marketing Guide.


2.0 awaits . . .

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