Channel Conduit of the Week
- Small gestures that make big impacts on channel behavior
- Commonsense reminders that make the difference b/t you and your competition
- Elements that should be considered in a Channel Incentive Programs
Channel Conduit 9 Book it!
Believe it or not, the most motivating rewards I’ve ever received have been handwritten notes. For whatever reason, I’ve always appreciated the time and thought that goes into putting pen to paper. It’s a personal gesture that feels far more meaningful than, say, an email. Of those notes that I still cherish and read often, most have been written on the inside of a book. I have a library full of business and leadership books, but the ones that have a special place on the shelf are those with personal messages written in them by a boss, business partner, or person I just greatly respect.
Is there a book that your leadership is reading that could apply to any business? Is there a personal favorite book that has shaped your personality and how you do business? Have you written your own book? One of the better ways to align your channel distribution partner with you and your organization is to have them read the same book as you. You can encourage this process by sending them a title with a personal message inside. It’s a terrific gesture of respect and inclusion in your go-to-market strategy.
What book would you give to an important business partner?